MILWAUKEE (AP) -- The Milwaukee Brewers’ home ballpark will be renamed when MillerCoors’ naming rights expire following the 2020 season.
MillerCoors said in a statement Tuesday the rights to Miller Park will go to American Family Insurance beginning in 2021. MillerCoors said American Family proactively pitched the Brewers “an incredibly rich offer” for future naming rights to the ballpark.
American Family Insurance expects to take over naming rights, according to a tweet from Greg Matzek.
Communication sent to @MillerCoors employees today explain that #MillerPark naming rights are coming to an end when current agreement expires in 2020. American Family Insurance will be the new naming rights sponsor of the home of the #Brewers. Press conference at 2PM today.— Greg Matzek (@gmatzek) January 22, 2019
The Brewers scheduled a 2 p.m. news conference to make what the club says is a “major business announcement.”
Miller Park, with its convertible roof, was opened in 2001 and replaced Milwaukee County Stadium.