IceHogs unveil new alternate jersey

Rockford, Ill. (WIFR) Celebrating 10 years of partnership with the Chicago Blackhawks, the Rockford IceHogs decided to kick off the 2017-2018 season with unveiling a new alternate game jersey.

This year's alternate is a gray jersey with silver embroidering, featuring a retro-inspired design. The IceHogs organization says that change is good, and staying innovative is crucial to success every season.

"It's exciting to see a new alternate jersey, it changes it up a bit, it's exciting for the fans," said Mark Bernard, Senior Director of Minor League Affiliations for the Chicago Blackhawks. "They're trying to do new and inventive things every year here to try and keep the fan base energetic and rejuvenate them each and every season when they come into the rink. Bringing back what they enjoy best, like the giveaways or certain type of nights, that's how you keep a fan base and keep them energized."