WATCH: Fred VanVleet's homecoming celebration ceremony
Thousands have packed City Market Pavilion for Fred VanVleet's homecoming ceremony.
VanVleet won his first NBA championship with the Toronto Raptors on June 13.
Rockford leaders celebrated by giving VanVleet a key to the city. Mayor Tom McNamara said he would unofficially rename Rockford to "Fred-ford" for the day.
You can watch the festivities here: