Rockford launches social media campaign to support city

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ROCKFORD, Ill. (WIFR) -- The city of Rockford encourages people to support the community by changing their profile pictures.

The city of Rockford updated its Facebook profile picture Tuesday morning with a caption reading: "Do you love our community? Are you tired of the negativity? Join us in changing your profile picture to display your support of Rockford!"

The profile picture reads: "I Love Rockford" with a heart emoji in place of the word love. The background comes from Stroll on State, one of the city's largest holiday celebrations on the Saturday after Thanksgiving.

City leaders hope to promote a stronger sense of community in Rockford.