ROCKFORD, Ill. (WIFR) ----- "Before business owners, before coffee roasters, we're firefighters first," said Schneider.
Inspired by gathering around a cup of coffee with his fellow first responders, Luke Schneider started Fire Department Coffee.
But now, a trademark infringement lawsuit from the City of Chicago around the company's logo could spell trouble for the business.
"We have followed all proper legal channels to secure a registered trademark and we have done nothing wrong. We have worked hard to get where we are at and we've only gotten there because of God's blessing, no one else," said Schneider.
In its claim, the city alleges the similar style of intertwined letters in both monograms could confuse shoppers into thinking the product is affiliated with the Chicago Fire Department.
"The style of lettering of our logo is a common style used across the country, fire departments all across the country," said Schneider.
While the company faces an order preventing the use of the logo in any form, as well as a push from the United States Patent and Trademark Office to cancel the company's trademark registration, Schneider says they'll keep fighting for those who sacrifice so much.
"We'll keep making coffee and we'll keep serving our communities and we'll keep giving back to firefighters and first responders and keep fulfilling our mission," said Schneider.
23 News reached out to attorneys from the City of Chicago Law Department for comment, who say the language in the lawsuit can speak for itself.