Renderings released, preliminary plans announced for Hard Rock casino proposal

Courtesy: Hard Rock International
Courtesy: Hard Rock International(WIFR)
Published: Jul. 16, 2019 at 12:05 PM CDT
Email This Link
Share on Pinterest
Share on LinkedIn

Hard Rock International CEO Jim Allen and Cheap Trick guitarist Rick Nielsen announced preliminary plans for a proposal of Hard Rock Casino Rockford.

Allen and Nielsen gathered with business leaders and media at the former Clock Tower Resort at 7801 E. State Street.

Two renderings and a map of the proposed casino were released Tuesday. According to the site map, the proposal calls for building the casino in the general area of the former Clock Tower Resort.

The casino would offer the opportunity for gambling, music, entertainment, comedy, restaurants, retail and hotel rooms, according to Allen.

Allen says Rockford is a strong location for a casino given "its history as the center point of entertainment." He also credits the city's the access to a major highway, Interstate 90, for the casino's potential.

The proposal has not yet been officially submitted through the Request For Proposals process, but is not due until August 16. If the proposal moves forward, an application could be filed to the Illinois Gaming Board by October 25.

If approved, Allen says construction could create nearly 1,000 jobs for local contractors. The casino itself could create up to 1,200 permanent jobs.

With approval, Phase 1 of the casino could be completed within 12-14 months, according to Allen.

Hard Rock International currently has venues in 74 countries, including 186 Hard Rock Cafes, 241 Rock Shops®, 29 hotels and 12 casinos.

Watch the public announcement below:

WATCH LIVE: Cheap Trick guitarist Rick Nielsen and Hard Rock International CEO Jim Allen plan to announce the proposed development of Hard Rock Casino in Rockford.

Posted by WIFR TV on Tuesday, July 16, 2019