ROCKFORD, Ill. (WIFR) -- Rockford mayor Tom McNamara kicked off the start of the day-long celebration by highlighting the city's people, places and history.
"We can tell the world what a great place we have here in the city of Rockford," says McNamara.
This year more than 100 organizations and businesses took part in Rockford Day with special deals and events all day long.
"This day is to celebrate the love that we all have for our community but it's also to make sure that our residents are patronizing your fantastic businesses," says McNamara. "You do so much for our city and provide that sense of space that all of us are looking at and why we all love the city of Rockford."