Local shop owners prepare for Small Business Saturday

ROCKFORD, (WIFR) -- The craze of Black Friday was in full swing, but some local small businesses opted out of the Friday sales. They'll wait until Saturday instead. But stores like Culture Shock will open its doors both days.

Small business Saturday preview

"We want to make sure that they know that they have a choice to buy locally on Black Friday if they choose to," says Culture Shock owner Lauren Davis. "For us Small Business Saturday is really about supporting your local businesses, and we at Culture Shock really like to show people how awesome local businesses are all year round."

On Saturday Culture Shock will give out gift cards to anyone that spends $10 or more. The gift cards are either for Culture Shock, or a wild card, which can be used at 20 different local businesses.

"When you shop locally you're really supporting someone who lives here in your community, you're supporting local business owners," Davis tells 23 News. She says it's important to keep dollars spent within the area.

Jarrod Hennis of Rockford Art Deli agrees. "You're supporting our local community, local workers, and it's staying in town." Unlike other businesses, the Rockford Art Deli is never open on Black Friday. It plans to celebrate Saturday.

"We're trying to push buying quality items that are sustainable and ethically made, Eco-friendly," Hennis explains. "So it's a little bit of a stand, but [more so] helps us get ready for tomorrow because it's such a big day."