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Ford will reveal its new Bronco on O.J. Simpson's birthday

Ford Executive Vice President and President of the Americas for Ford Motor Company, Joe...
Ford Executive Vice President and President of the Americas for Ford Motor Company, Joe Hinrichs announces plans for a 2020 Bronco at the North American International Auto show, Monday, Jan. 9, 2017, in Detroit. (AP Photo/Carlos Osorio) (WIFR)
Published: Jun. 16, 2020 at 4:41 PM CDT
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The date the Ford Motor Company picked to unveil its new Bronco is raising a lot of eyebrows.

That's because the auto giant decided to do its big reveal on July 9, which is also the birthday of former NFL star and accused killer O.J. Simpson.

In 1994, Simpson made the term "white Ford Bronco" infamous during a slow-moving police chase down California highways after he was charged in the killings of ex-wife Nicole Brown-Simpson and Ron Goldman.

The 60-mile chase played out on live TV as millions of people watched.

Some thought the automaker would change the reveal date, but a Ford representative says the debut will proceed as planned. The representative told the Detroit Free Press it is "purely coincidental" that it coincides with Simpson's birthday.