ROCKFORD, Ill. (WIFR) - Just because summer is coming to an end doesn't mean the fun and celebrations need to. 23 News takes a look at how events like Fall for Rockford keep tourism alive in the Forest City.
"Something was missing and that something missing was in the fall so we decided last year to have the first day be a special day in Rockford," said Executive Director of the River District Association Missy Minnaert.
Minnaert says having celebrations like Fall for Rockford allows the community to come together and celebrate their home.
"I grew up here went away and came back to raise my family here, my parents family and if you are going to be a part of a city you have to be involved," Minnaert said.
Last year Fall for Rockford had more than 5,000 people in attendance and Minnaert credits the community for being such strong supporters.
"We were hoping to double that but with the rain, we know whoever we get it's because they love Rockford and they want to support us," Minnaert said.
Fall for Rockford included bands from New York and Nashville and featured dozens of local vendors.
"And of course Belle Luna treats," said Bella Luna bakery co-owner Polly Happach.
Happach says ten years ago she started selling desserts at Rockford’s first city market and she’s so excited to see how far the city has come.
"Finally Rockford’s made it. We're excited we've got Urban Equity’s adding builds down here, we’ve got the city market and Rockford is the place to be," Happach said.
"People want to be downtown, outside and in different areas of the city. If you build it so to speak, they'll come and they have and it's a wonderful thing," Minnaert said.
Minnaert along with the rest of the River District members are happy to have support from the community even on a rainy day.