Charmin selling new 'forever roll' that can last a month

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(WIFR) -- If you go through a roll of toilet paper quickly, Charmin has a new solution for you.

The company recently introduced the “Forever Roll,” saying a single roll could make it through an entire month without needing to be changed.

While the product was promoted late last year, it has recently gained momentum on social media from people who say they could use it.

The "Forever Roll" starter kit is on sale now for $29.97 with free shipping included. The kit includes three rolls and a free stand. You can also purchase single roll individually for $9.99.

For more information on the "Forever Roll," visit the Charmin website​.