BBB: Counterfeit product sales are on the rise

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ROCKFORD, Ill. (WIFR) -- Jewelry, purses, luggage or even your prescription drugs. The Better Business Bureau says counterfeit goods are increasing as the Internet makes mass distribution of items a lot easier

The BBB found that specialty items are more likely to be counterfeit when sold online, a problem authorities now call an "epidemic."

A recent BBB report​, titled "Fakes Are Not Fashionable," states that social media advertisements are often leading buyers to counterfeit sites. Nearly one-quarter of Facebook ads for luxury clothing and accessories are driving consumers to sites linked to fake goods.

"You aren't sure who you're dealing with, and when you're ordering things online, most people haven't done their due diligence before that purchase, or it never shows up at all," says Dennis Horton, BBB director at the Rockford Regional Office.

The BBB says if you think you've purchased counterfeit goods, ask for a refund by calling the customer service number on the back of credit cards.

You can also report the business to the National Intellectual Property Rights Coordination Center and the Better Business Bureau.