Rockford is ‘reinventing itself’ Forbes says in new article

Published: May. 2, 2022 at 6:26 PM CDT
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ROCKFORD, Ill. (WIFR) - The Forest City is getting some positive recognition from Forbes Magazine this month with an article titled, “How Rockford, Illinois is Reinventing Itself.”

The article mentions how nearly $800 million in both private and public investments have gone towards revitalizing downtown Rockford, including the extensive public park and forest preserve system.

It also mentions how Rockford is placed within a “stone’s throw” of Chicago, Madison and Milwaukee and offers a lower cost of living.

Residents spend 24% less than the national average to live in the Rockford area.

“An article like this helps us see the broader theme,” said John Groh, President and CEO of the Rockford Area Convention and Visitors Bureau. “That somebody else who doesn’t live here objectively looks at our community and says wow, great things are happening. When it relates to revitalizing our riverfront, taking old buildings, giving them a new life, or our outdoor spaces with the forest preserves or park district, there’s a lot to like here whether you’re a visitor, resident or potential resident.”

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