HONOLULU (AP) -- Burger King has launched a Spam war with McDonald's.

Burger King last month began offering Spam for breakfast in Hawaii, going head-to-head with rival McDonald's, which has been featuring Spam in the islands for years.

In Hawaii, Spam is a beloved comfort food, with cans of the gelatinous pork bricks found in virtually every cupboard.

Burger King is offering the Spam Platter: two slices of Spam nestled between white rice and scrambled eggs. The fast-food giant also offers the Croissanwich or Biscuit Sandwich with Spam.

Burger King's managing director in Hawaii says sales have been "very good and very promising."