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Posted: 2:33 PM Mar 18, 2010
Toyota sign could loom over Wrigley
CHICAGO (AP) -- The Chicago Cubs owe much of their identity to two factors -- their 101-year drought without a World Series title and Wrigley Field.
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CHICAGO (AP) -- The Chicago Cubs owe much of their identity to two factors -- their 101-year drought without a World Series title and Wrigley Field.
The Cubs and automaker Toyota are working out a sponsorship deal that could put the company's logo on a sign hoisted above the left field bleachers.
It's a way to increase revenue for the Cubs under new ownership. It could also make baseball purists cringe.
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