ROCKFORD (WIFR) -- The radio stations of Mid-West Family Broadcasting in Rockford (WXRX, BOB-FM, B103, 100.5 NTA-FM and the new La Movida) would like to welcome our new General Manager, Mike Paterson.
Mike is joining us from Emmis Communications in St. Louis where he was the General Sales Manager for KSHE-95 for the past 2-years. Mike is a UW Badger where he picked up his undergraduate degree and has also earned a MBA in Marketing & Finance from the University of Houston, Texas. He is very familiar with the Rockford area having resided in Freeport during his younger years and graduated from Freeport High School.
"I'm excited to be playing a home game and serve the listeners, advertisers, and employees of these strong brands," said Paterson. "It's an honor and pleasure to build on an already solid foundation of success and lead our team as one of the few truly local media operations in the area while getting reacquainted with many friends and associates from the past."
J Chapman, former Market Manager of the stations, says "Our stations are about building Rockford. I am excited about the new ownership, Midwest Family and their local leadership with Mike Paterson. They are commitmed to playing an important role in Rockford's growth."