ROCKFORD (WIFR) -- Rock Valley Credit Union hired KMK Media Group to develop a social media strategy and implement it, allowing the credit union to better communicate with its nearly 14,000 regional members.
"Using social media allows Rock Valley Credit Union to appear even more approachable and interactive with its members, featuring pictures of its members and helping build a more connected community,” said Lori Wallace, Communications Specialist and social media expert at KMK Media Group.
Rock Valley Credit Union is a member-owned and operated financial cooperative. The credit union was formed in 1968 by a small group of Barber-Colman Company employees and was so named Barber-Colman Employees Federal Credit Union. The credit union's name changed to Rock Valley Federal Credit Union in 1991.
The credit union now serves approximately 13,500 members with locations in Loves Park, Machesney Park and Rochelle, Illinois.