"For the past 6 months we've been reliving that as having the Saturn name as part of our name and it really hasn't helped our customers move forward. "
Saturday Saturn of Rockford' drops the Saturn name.. and becomes 'Zimbrick of Rockford'. Zimbrick will be marketed as a used car alternative.... focused on offering later model used vehicles.
General Manager George Schaffner says the business model isn't changing... and Zimbrick is an established business that is here to stay.
"We are currently in negotiations with other manufacturers to being another name plate that'll be an enhancement to our current portfolio. We're focusing number one on getting this done first and establishing this in the marketplace and then whatever we are able to secure down the road in the next 3 to 6 months.. will be added on what we have created so far today."
We should mention Zimbrick *will continue to service and repair Saturn vehicles. The grand opening is this Saturday April 17Th at Zimbrick of Rockford on Perryville road.