23 News development expert Einar Forsman says make personal contact with clients to find out how they’re doing. Forsman says don’t be afraid to ask them what other vendors are doing. He says clients are likely to tell you what keeps them coming back, especially if they see you’re open to suggestions. Forsman says existing customers are most important, 20% of them are responsible for 80% of sales.
Forsman says another way to keep your business fresh is to repackage the product or service you offer.