Economy Rockford: Shopping Locally

We hear it all the time. Shop local... Buy local. But why is it so important? In tonight's Economy Rockford report... A local expert explains the impact our dollar has on the Rockford community.

23 news Economic development expert Einar Forsman says the best way to get the most bang for our buck... Is right here in our own community.

Forsman says 67 cents of ever dollar spent at local businesses is filtered back into the community.

This is revenue used to create and attract new job opportunities.

Forsman has seen an increase in shoppers choosing to spend locally especially since it creates a trickle down effect for other establishments connected to our purchase.

Forsman adds if one store suffers financially it is likely many others will follow.

"Consumer spending generates sales tax money which not only helps local governments helps fund our roads and bridge programs it helps reinvest money in the community so anything you can do to help the retail the dining establishments give them business they need to help have a strong offering in our community make us a regional destination all of those are important in keeping our strong economy going stronger."

Forsman says revenue generated from the one percent sales tax adds up to 25 million dollars a year for our local economy.


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  • by Tricia Location: Loves Park on Jan 6, 2010 at 12:19 PM
    Where I work at - Mid-City Office Products. We are talk about buying local with our customers. We find it funny that Rockford Public Schools buys from a big box company, Rockford Memorial does too, we could hire more employees and the community would thrive if more people bought from us. We welcome walk-ins as well. Why don't WIFR be a leader in this and contact me to purchase your office supplies from us. We are competive. We can match or beat the big box companies on their prices. We all live in the community. We don't believe in voice mail. So, when you call us you get a live person. We donate to the local United Way, Food Pantry, and many others. Practice what you preach and call me to open a business account. Or call us even if you are a person that goes to Office Depot, Office Max, Staples for your box of file folders. 815-633-3066
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