10:10 Economy: Changes Ahead for Saturn

General Motors and Saturn are moving toward a deal to spin off the Saturn brand and it’s products after 2011. So what does this mean for a local Saturn employees and drivers?

“We used to be a very individual car company that really focused on the customer experience creativity and individuality, and Saturn lost its individuality.”

George Schaffner of Saturn of Rockford says the best way for the company to find it’s identity is going back to doing the things that worked. In the next two years, Saturn will become an independent company under the name Saturn Distribution Corporation. Suppliers will build the vehicles for Saturn, but will not own the brand. Schaffner thinks it’s an exciting change that gives the company more flexibility when it comes to things like the style of the vehicles.

“We don’t have to put all our eggs in one basket. We can if we want to, but we aren’t tied to that. So I think that’s what gives the future of Saturn a great boost. We have flexibility to look at opportunities. Freedom to come in line with one of our core objectives: to bring uniqueness to the marketplace. To bring cutting edge technology, cutting edge style and that individuality that people enjoyed about Saturn in the first ten years.”

Schaffner says the transition will be seamless for the customers, because Saturn is already a distribution company. They don’t build their own cars.

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