10:10 Economy: What's Driving The Buying?

A new trend in auto sales is developing. As the economy continues down its rough road, more people are buying used cars because they can’t afford new ones, and that’s driving prices up. A local auto expert says its a hot time for us to take advantage of new deals that can put us in new wheels.

“Right now what we are seeing is a perfect storm.”

George Schaffner says this perfect storm is creating a new buying behavior: more used car demand because of affordability. And that’s actually making it difficult for local dealers to keep pre-owned vehicles on their lots. But Schaffner says that demand could translate into more money for local buyers, especially those looking to trade-in vehicles.

“So, for the average consumer looking to buy a new car right now it really is the perfect storm. They get great values on a new car and they get values for their trade, so they can really make a good business decision.”

The average price for a used car at the Rockford Saturn dealer is 12 thousand dollars. Schaffner says he usually has 90 used cars on his lot, but right now he only has about 60.


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