Online Shoppers Taking Advantage of Free Shipping Day

UNDATED(WIFR) -- Friday could become the number one online shopping day of the year: because it's Free Shipping Day.

More than 25 hundred on-line retailers are participating and today's shopping could surpass Cyber-Monday as the biggest on-line shopping day of the year. It's the fourth year companies have offered free shipping with guaranteed delivery by Christmas. Locally, small businesses like Vineyard Books and Gifts are getting in on the act too.

"Commerce is moving online. I think many people know someone who bought a Christmas gift online this year. What we want to do is make sure the Rockford economy has some play in that. So being a local store that takes part in a national event helps draw dollars from around the country into the Rockford area”, says Vineyard Books owner Chris Weickert.

This holiday shopping season Americans have spent more than $24.6 billion online.

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