Janesville Filmmaker Featured in Superbowl Commercial

By: Landon Cassman Email
By: Landon Cassman Email

We have a lot of local ties to this year's Superbowl. Rockton native and NASCAR driver Danica Patrick was featured in one of tonight's commercials, Auburn grad Michelle Williams was part of the half time show, and of course, there's Byron native Sean Considine. There's another star part of game from Janesville.

Some of the footage from a Pizza Hut commercial that played during tonight's game was filmed by Drywater Productions out of Janesville.

It was a contest. Owner Stephen Pickering won five thousand dollars and a spot in the commercial featuring other user submitted footage.

"It's really exciting that we're going to have something that was in the Superbowl," said Pickering. "But it'd be even more exciting if it was a full spot that we directed and it was a major commercial, but that'll maybe be in the future for us."

But for now, he's already entered into other contests.

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