BELVIDERE (WIFR) -- A new discount store is up and running and rewarding customers for stopping in on opening day.
Workers at the new family dollar in Belvidere celebrated the store’s grand opening on Saturday. The store is on north 1st Street. The first 50 customers got five dollar gift cards and there were even more discounts and giveaways throughout the day. In a slower economy, managers say it's nice to have another affordable store for families.
"Even if the economy was great I don't know why people wouldn't look for a good deal,” says Jeff Hale, the district manager for Family Dollar. “With the economy the way it is, we've been very fortunate to open a lot of new stores this year."
This is Belvidere's second Family Dollar. The new store is also putting people to work; about 25 people were hired to help set up the facility and six were kept on and will maintain permanent jobs.