Grand Opening Celebration for Bath and Body Fusion


ROCKFORD (WIFR) -- A new tenant has set up shop in downtown Rockford, thanks in large part to the popularity of Rockford City Market.

Bath and Body Fusion is a success story from the Rockford City Market. Jen Lancaster started selling her homemade beauty products at the market two summers ago, and her business became so popular, she quit her corporate job to set up shop full time inside Stewart Square. Lancaster creates her own natural body products, including salt scrubs and bath bombs. Like Lancaster, other market vendors, including Kate’s Pie Shop and Bella Luna Bakery set up brick and mortar stores after getting their start at the market. Lancaster hopes all that success will inspire other local entrepreneurs.

“I never thought I'd come to the point where I’d have my very own store. I got a lot of good feedback from the market and a lot of customers wanted to know where to find me when I wasn’t at the market. It gives me a permanent location that's just mine I can call home," says Lancaster.

Lancaster has been at Stewart Square since March, but has a grand opening celebration planned for Friday, May 3, which will include demonstrations and giveaways. You'll also be able to catch her at the Rockford City Market when it kicks off on May 31.

Both new and old businesses in downtown have benefited from the Rockford City Market. Organizers say last year, it generated a million dollars for stores and restaurants around the market.


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