AT&T and Chicago Blackhawks Team Up to Fight Texting and Driving

CHICAGO (WIFR) -- AT&T and the Chicago Blackhawks are teaming up this season to promote the “It Can Wait” campaign and spread awareness about the dangers of texting and driving.

From Tuesday, October 1, through Wednesday, November 27, Chicago Blackhawks fans can enter AT&T’s Why I Pledge contest through the website www.WhyIPledge.com/hockey to submit personal stories about their decision to never text while driving. Winners will be announced on Friday, November 29. The winners will be selected by a panel of judges and submissions will be judged on how well the submission uses emotion, creatively explains the impact of not texting and driving and originality.

“We know that many Blackhawks fans drive to the United Center to see the games and we want to remind them to never text and drive,” said AT&T Illinois Vice President and General Manager Dave Fine. “We are pleased that the Chicago Blackhawks have joined our campaign to spread the message that no text is worth dying for.”

“We are excited to partner with AT&T and the It Can Wait campaign to help increase awareness on the dangers of texting and driving and change behaviors,” said Chicago Blackhawks Executive Vice President Jay Blunk. “We appreciate our fans and hope efforts like this will help keep them safe on the roads.”

The contest has two prize levels: the grand prize level will award three (3) winners each with six (6) suite tickets to a 2013-14 Blackhawks home game, in addition to an alumni appearance in the suite; first prize level will award two (2) winners each with two (2) 100-level tickets to a 2013-14 Blackhawks home game.

AT&T and several other major wireless providers are encouraging people to pledge to never text and drive through the It Can Wait campaign. The It Can Wait movement is making a difference. One-in-three people who’ve seen the texting while driving message say they’ve changed their driving habits2, the campaign has inspired over 3 million pledges never to text and drive and the recently launched "From One Second To The Next" documentary has received more than 2 million views since August 8. To take the pledge and get more information, visit www.ItCanWait.com.

A ConnectSafely.org survey found that individuals who speak up about the dangers of texting and driving can have a profound impact, particularly on teens.

• 78% of teen drivers say they’re likely not to text and drive if friends tell them it's wrong or stupid.
• 90% say they’d stop if a friend in the car asked them to.
• 93% would stop if a parent in the car asked them to.
• 44% say that they would be thankful if a passenger complained about their texting while driving.


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