Great shopping is not the only thing that can attract tourists to our area and Rockford City leaders say our region has so much more to offer.
However getting others to realize that is the challenge. The Area Convention and Visitor Bureau is holding talks on how to make Rockford a more competitive tourism destination.
They've already announced a $300,000 marketing campaign to show people outside of Rockford what our city's all about.
If your interested in attending the event it's being held next Wednesday, June 13th at Rock Valley College.
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