Miller Takes Mexican Style Beer National

MILWAUKEE (AP) -- Miller Brewing Company says its test marketing of a Mexican-inspired beer has been so successful it's taking it national.

At Miller's distributor conference in Las Vegas, C-E-O and president Tom Long says Miller Chill will be available nationwide this summer.

The beer is flavored with lime and salt, modeled after a popular style of Mexican beer called a "chelada."

Chief marketing officer Randy Ransom says the beer has been taking market share from top-beer maker Anheuser-Busch. He also says the beer fits in with the Milwaukee-based brewer's efforts to capitalize on the popularity of imports and craft beers. Sales in those two areas have been on the rise while domestic brews have been flat for several years.

The beer was originally test marketed in Florida, Texas, Arizona, New Mexico and San Diego.


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