PHILADELPHIA (AP) -- Splenda's chief rival says the makers of Splenda have confused consumers and food makers by unfairly distancing the sugar substitute from the artificial sweetener category.
A jury in Philadelphia is being asked to decide whether McNeil Nutritionals has misled consumers by suggesting in its ads and packaging that Splenda is a natural product and contains sugar.
Chicago-based Merisant Company makes Equal and NutraSweet. It says Splenda contains no sugar and is instead sweetened with a synthetic compound through a complex chemical process.
Merisant attorneys told jurors in their opening statement today that McNeil's advertising and packaging has misled consumers into thinking that Splenda is safer and healthier than other artificial sweeteners.