In a statement Monday titled "Somebody doesn't like Sara Lee," the 75-year-old multimillionaire says the Chicago-based company told him last year he no longer meets their marketing needs.
Sara Lee spokeswoman Julie Ketay said the company chose not to renew Dean's contract in May because the brand was going in a new direction.
Sara Lee will retain the use of Dean's name and likeness, but will reduce its payments to him to reflect his dismissal as product line spokesman.
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