Look up the next time you are driving around downtown Rockford. Banners are now decorating light poles throughout the river district.
Through the bright colors, 175 purple, teal and gold, the banners promote dining, shopping and the arts. Decorative light poles will be a part of the downtown area for the next three years. What's on them though will change based on the goals the river district is working to promote through the river district, the city and businesses.