It's satisfying many not-for-profit agencies needs. More people this weekend means more money. At the kennel corn tent run by the Downtown Kiwanis Club, things were popping.
This year volunteers say sales are up about 60 percent compared to last year. Over 100 groups count on a spot at the festival and count on Waterfront being one of their biggest fundraisers. Since 1986 On the Waterfront has helped not-for-profits raise over $8 million.
Those on the outside of the gates also know how to make a buck or two. All along downtown Rockford streets there's a price war. While we're fighting to find a parking spot many groups are fighting to offer us the best deal.
Waterfront weekend is a chance for many to make some extra cash. Most organizations charge $3 to $5 so you have a place to park. The 2nd Congregational Church made $3,000 last year.