The growing specialty and contract brewer says the 50-year-old Nichols most recently served as territory manager in Wisconsin and five other states for Allied Domecq.
That's a British company that sold brandy, vodka, wines and other alcohol drinks. It was acquired last year by Paris-based drinks maker Pernod Ricard.
Nichols is a graduate of Edgewood College in Madison.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or email@example.com.