Despite losing out on at least 200 jobs to Rock County, Winnebago County's director of economic development Sue Mroz remains upbeat about the area's employment potential.
"When you've done everything you can do, and it doesn't happen, then I believe you have to accept that. What did you learn from it? Work towards bringing something even better to the area," Mroz said.
While Mroz says Staples' Beloit decision is extremely dissapointing, she strongly defends Loves Park and Roscoe's giant proposals to the office giant.
"They were going to receive millions of dollars in just the sales tax abatements that Loves Park was going to give them if they went to the Loves Park site, and Roscoe they also worked together with the community," Mroz said.
Mroz admits the county's biggest future challenge is turning potential corporate locations into ready-made corporate locations.
"We have a lot of land, so it's a matter of getting the sewer and water and utilities out there, and that's being handled as we speak."
Still, Mroz is confident of Winnebago County's infrastructure advantages, and a motivated economic team working hard to attract big business.
"Logistically we're very well placed, we have a good workforce, we have a very, very nice quality of life and good homes for good prices, so I know it's just a matter of time before we get another big company," Mroz said.
A big vision for a county that lost out on a big opportunity just across the Stateline.
Mroz says in the last three weeks, six interested companies contacted the county's economic development team. She says a new company is expected to announce their plans to locate to Winnebago county in the coming weeks.