It's a place where the campaigning never stops and where voters can get instant information on candidates and policies. It's the Internet, and it's changing the face of politics right here at home.
From raising money to getting their campaign message out, the Internet is becoming a powerful tool for politicians.
"One of the greatest tools ever invented worldwide," says Rockford mayoral candidate Gloria Cudia Cardenas.
All three Rockford mayoral candidates are taking advantage, not only to get their message out, but also to bring the dollars in. Internet sites have proven to be a great way to collect campaign contributions, especially from first-time small donors.
"A lot of small donors contributing 10 to 20 dollars can be just as effective as a larger donor," adds independent mayoral candidate Larry Morrissey.
But the Web also puts more power behind voters. Twenty four hours a day, seven days a week we can find out about candidates and their policies. Sites are also becoming more high-tech; we can interact, send e-mails and ask questions as well as watch speeches online, all leading to a more educated vote come April.
“People are really looking for it now. It’s another form of communication,” says Mayor Doug Scott, who’s seeking a second term.
But all three candidates agree the Internet will never replace the value of face to face contact with voters, and to help meet even more people they've posted a list of places they'll be and when on their websites.