In remarks prepared for delivery here, Kerry says the strength of the economy isn't how many jobs have been gained or lost, but whether the voter's income is rising or falling.
Bush has defended his economic record, saying that repeated tax cuts have energized growth and helped create nearly 1.8 million new jobs after an economic recession.
Wisconsin's unemployment rate runs below the national average and the state's voters haven't seen the severe job losses afflicting other Midwestern battlegrounds.
Kerry stops in Milwaukee, then Sheboygan and Appleton Friday. His aides say Friday's speech is a first in a series they describe as the campaign's "closing arguments."