Under the proposal, the state would sell the rights to its name to a yet unchosen beverage company.
The concept could bring in millions of dollars to Illinois' cash-strapped state budget, as soft drink companies compete and pay for the right to hawk their soda, juice or other beverage under Illinois' state banner.
But the idea isn't going down too well with some critics, who worry that Illinois will be taking sides in the fiercely competitive soft drink industry.
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