TV Quiz Operator Fined Over UK Scandal.

LONDON (AP) -- A quiz scandal has been uncovered in Britain. It means a big fine for the company that runs popular call-in contests for a British talk show.

Regulators say the company (Eckoh U-K Limited) was urging viewers to call in to compete -- at two dollars per call -- after the potential winners had already been chosen. They say nearly half of the 5 million calls were received after a short-list of winners had been selected.

Officials found that the "You Say, We Pay" telephone quiz, on Channel Four's "Richard and Judy," had seriously misled viewers.

The company has been socked with the largest fine of its kind issues by British broadcasting regulators.

Besides refunding all affected viewers, it must pay a 300,000 dollar fine.

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