Blockbuster to favor Blu-ray high-definition discs over rival HD DVD format

LOS ANGELES (AP) -- Blockbuster will rent high-definition D-V-Ds only in the Blu-ray format in more than 14-hundred stores when it expands its high-def offerings next month.

That deals a major blow to the rival H-D D-V-D format.

The move being announced Monday could be the first step in resolving a format war that has kept confused consumers from rushing to buy new D-V-D players until they can determine which format will dominate the market.

Blockbuster has been renting both Blu-ray and H-D titles in 250 stores since late last year. It's found that consumers choose Blu-ray titles more than 70 percent of the time. A Blockbuster executive says consumers "are sending us a message."

All major studios except one are releasing films in Blu-ray.

The North American H-D DVD Promotional Group says Blockbuster's decision is shortsighted and skewed by the success of films released by Blu-ray studios in the first three months of the year.

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  • by James Location: Bloomington, IL on Jun 19, 2007 at 03:10 PM
    I just read an article regarding Blockbuster's decision to start selling and renting only Blu-Ray format Disc's in its stores. Since there only Sony and Toshiba sell these players, at a starting price tag of $399.00 and $499.00, this leaves the majority of people in the US out in the cold that have standard DVD players and recorders. Not everyone can afford to shell out that much money for Blu-Ray machines. This decision seems to be very pre-mature. Just how much money is Sony ect. paying Blockbuster to do this?? JM
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