DIXON (WIFR) -- Ken Nelson Auto Plaza helped raise $1,350 in funding for AFC Elementary/Middle School with Chrysler brand’s Drive for the Kids® program. The fundraising event was held on May 16, in conjunction with Family Fun Night.
“Drive for the Kids is a mutually beneficial program. We are pleased to support our local schools, and enjoy demonstrating a terrific, world class product,” said Phil Scroggin, Manager of the Midwest Business Center for Chrysler Group LLC. “Parents are genuinely interested in testing our 2014 Chrysler Town & Country minivan with all of the advanced safety, technology, and economy features, and we are happy to help raise extra dollars for the school. Drive for the Kids allows us the opportunity to work together for the kids and everyone has a great time!”
Participants earned a $10 contribution to the school on their behalf from the Chrysler brand by taking a brief test drive in a 2014 model Town & Country minivan—highest ranked in loyalty 12 years in a row—as well as other Chrysler vehicles made available for test drives thanks to Ken Nelson Auto Plaza.
At the conclusion of 2014 program, the school with the highest number of test drives in each one of the five geographic regions (Southeast, Northeast, Midwest, Central, and West) will win an additional $5,000, for a total of $25,000 in additional funding from Chrysler through the Drive for the Kids program.
Chrysler supports schools in the communities where the company does business. Since 1993, when Chrysler introduced Drive for the Kids, Chrysler dealers have worked with parents and educators in communities across the nation. Chrysler has contributed over $5 million directly to local schools for student needs, from playgrounds and field trips, to reading programs and new computers. Chrysler is proud of this tradition of community involvement. For more information, visit www.drive4kids.com.