ROCKFORD (WIFR) – Over the past century, Rockford Mutual Insurance Company has not only survived, but thrived - outlasting two depressions and seven recessions. And what began with 50 policy holders has grown to 70,000 during that time.
Now, with new leadership in place and a renewed vision for the future, the company is telling its story and launching a new image. As the company debuts the new look, the leaders will reflect on its rich history in Rockford and affirm its commitment to the region.
The company will officially launch its new brand and host an open house on Tuesday, October 16 at 2:30 p.m. in the lobby of its headquarters located at 527 Colman Center Drive in Rockford (next to the Rockford Catholic Diocese).
Rockford Mutual Insurance Company has been putting lives back together since 1896. The company has grown immensely and now has 1,900 independent agents across Illinois, Wisconsin and Indiana and 76 employees in Rockford. During the past 20 years Rockford Mutual Insurance Company has paid out more than $505 million in claims - truly living its tagline of “Putting Lives Back Together.” This money is essential to help spur economic growth in our communities through the purchase of new assets or rebuilding and repairing structures.
Joseph DeChatelets was named President and CEO of Rockford Mutual Insurance in 2011 and since that time has focused on ensuring continuity for claim holders and employees, as well as taking necessary steps to continue to grow the company.
“We wanted our image and brand to reflect what we do on a daily basis,” said DeChatelets. “We are much more than an insurance company selling products. We help people in their greatest time of need put their lives back together. We have been here for our customers for more than 100 years and we want to continue to be their trusted source of protection for many years to come.” Rockford Mutual Insurance Company.
Rockford Mutual Insurance Company’s new image launch includes an updated logo with a tagline of “Putting Lives Back Together,” a fresh look for the exterior of the building and a new website.