ROCKFORD (WIFR) -- The Rockford Area Convention & Visitors Bureau has hired a new sales manager and promoted four team members. Nick Povalitis has been hired to fill the vacant Sales Manager position. He joins RACVB’s two other sales team members in promoting the Rockford Region to groups, events and tournaments. Povalitis will focus primarily on new sports markets and meetings and associations.

RACVB also promoted four team members as part of a current restructuring process. Monica Krysztopa was promoted to Executive Vice President. Lindsay Arellano has been named Senior Sports Sales Manager and Cheryl Burggraf has been named Senior Meeting Sales Manager. Lauren Sanderson has been promoted to Operations Manager.