MONROE (WIFR) -- On Friday, February 15, Monroe Clinic’s “First Baby” television commercial won Gold in the Television Regional/National TV category at The American Advertising Awards (ADDY) in Madison.

ADDY Awards are judged by industry experts in advertising. Credit for the commercial goes to: The John Urban Production Company, with John Urban, director, camera and editing; Deb Ahrens and Lora Gailloreto, makeup and hair; Jen Childers, audio and grip; and Marcey Sink, producer. The ad starred local talent Bob Heitz, Danielle Linbloom and Lillianna Valentino.

The “First Baby” commercial was also featured at a broadcast conference in Nashville late last year, where over 600 broadcast professional picked it as the favorite commercial and Best of Show.

Watch the television commercial at monroeclinic.org/news