STATELINE (WIFR) -- The 2014 farmers market season is upon us! Farmer-vendors are doing final preparations so that market booths can be brimming with farm-fresh products on opening day. However, with all the work that goes into simply getting products to the farmers market, many growers have not set aside the time to think about some of the direct-to-consumer marketing considerations that could make booths and products more appealing, thus boosting sales and creating repeat customers.
Join Andy Larson, the new Local Food Systems & Small Farms Educator serving Boone, DeKalb, and Ogle Counties, for a discussion on “Marketing and Merchandising for Farmers Market Vendors” at the Ogle County Extension office at 6:00 pm on Tuesday, May 27.
The discussion will cover:
• Setup, signage, and staffing considerations to make your booth stand out
• Packaging, pricing and display to make your products move
• Customer service tips that will bring people back week after week.
We’ll also hear from experienced local farmers market vendors about some of their best marketing practices, as well as pitfalls to avoid. To register for Marketing and Merchandising for Farmers Market Vendors, please contact University of Illinois Extension office at 815-732-2191, or visit our website at web.extension.illinois.edu/bdo. The Ogle County Extension office is located at 421 W. Pines Rd. in Oregon. The program fee is $5, payable in advance, online, or at the door. If you need a reasonable accommodation to participate in this program, please contact the Ogle County Extension office.