ROCKFORD (WIFR) -- West of Rockford's major shopping corridor downtown East State Street is pretty busy.
Some business owners are crediting a new initiative called Shop Downtown Rockford. More than a dozen shops worked together this season to bring more people to the heart of the city. Some owners say they are seeing more customers return.
Doc Slafkosky, Owner, J.R. Kortman, says, "We have seen a lot of new faces, a lot of people not only came in but they were buying things. That’s the most exciting part, and several people have come back who have come for the promotion."
Shop Downtown started in October. 17 businesses pledged to stay open every Saturday until Christmas. Even though the promotion is over, most of the stores are still open through Christmas Eve.