Plans for New Hotel in Amerock Building


ROCKFORD (WIFR) – We could see a major change in downtown Rockford as city administrators discuss plans to turn the old Amerock Building into a new hotel complex.

“This is transformative, this is the tipping point everybody’s been looking for.”

Marge Beavers says she can’t wait to bring her family and friends to the old Amerock building in downtown Rockford, if and when it’s renovated into a 150 room hotel. As a member of “Friends of Ziock, she says she’s been anxious for a developer to bring the group’s visions to life to turn the historic building into a hotel complex complete with bars and restaurants.

“Some people thought we were dreamers, I think because so many of us have already done buildings downtown, we were fully aware of the obstacles. We’ve all invested our own money down here and we’re all fully aware of what some of the big challenges are,”

Wisconsin based developer Gorman and Company is close to an agreement with city administrators to remodel one of Rockford’s first skyscrapers.
“There’s still a lot of work ahead, but the good news is all of the issues that we have to deal with I feel very comfortable we can deal with.”
That includes parking issues, especially since this $50 million plan includes an additional 20,000 square feet for a convention center.
“It’s a very significant project.”

A project that would bring dozens of retail, hospitality, and construction jobs to the area.

The proposal is expected to go before city council next month.

In the past there’s been a lot of proposals for Amerock. Mayor Morrissey says what makes this one different is that Gorman and Company has a great reputation which is why he’s confident the project may happen. Also, because Amerock has historic status, the city will use tax credits for part of the funding.


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