Illinois TV Ads Push Health Insurance

By: AP
By: AP

CHICAGO (AP) -- Illinois is launching a long-delayed TV advertising blitz today telling people to "enroll now" for insurance coverage under the nation's health care law.

The $1 million television ad buy in eight major markets across the state comes just 10 days before a Dec. 23 sign-up deadline for people who want their coverage to start Jan. 1.

One 30-second ad shows people at work in factories, on farms and in kitchens. The voiceover says: "Now we can all be covered." The ads, which direct people to the Get Covered Illinois website, are funded by a federal grant.

The TV ads had been postponed because of problems with a federal website. State officials waited until now to make sure the HealthCare.gov site was working, so consumers wouldn't be frustrated with error messages.


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