The Warmer Weather Means More Money for Local Businesses

By: Raquel Moore
By: Raquel Moore

ROCKFORD (WIFR) -- Sunday's warm weather was a welcome sign for most of us, especially after the long frigid winter. Local garden centers say they took a hit this year thanks to the prolonged cold temperatures. 23 news reporter Raquel Moore tell us how today's warm weather is helping them bounce back, and stronger than ever.

It was a tough winter financially for a lot of businesses, and workers at the Village Green Nursery in Rockford agree. Employees say they expect sales this summer to be very good. General Manager, Jessica Salisbury says the warm weather has been bringing people through the door. So much that, she hopes to see a 20% increase in business during our warmer months. She says grill have been selling quickly, along with patio furniture and anything which is used to brighten up our homes. Salisbury says it was a difficult winter making money, but says the harsh months could actually help the businesses bottom line in the long run.

"There's a lot of dead plant material, a lot of dead grass. So we're expecting to have an increase in sales this year, not just to replace damaged items from the winter, but people are just sick of being inside," says Salisbury.

23 News reporter Raquel Moore spoke with other local nursery's like the Rock Valley Garden Center. Workers say this warm weather has been sending a lot of people through their doors.

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