Designer Jeans Excite At-Home Party Market

By: Tina Stein
By: Tina Stein

ROCKFORD (WIFR) -- Move over purse parties, the latest bling is coming from behind.

"The girls, they just love it. There's so much excitement in the room," says Beth Tolmie.

Tolmie is a Regional Coordinator for Vault Denim. A Utah-based company that supplies overstock designer jeans for at-home parties. They range between 48-and-92 dollars, many are half off retail.

"The ones that could afford them are loving the deal and the ones that couldn't afford them are able to get in on the action on the feel of designer jeans," says Tolmie.

Sales are zipping away. Beth booked 20 parties within her first month. And is now signing up other local women like Jenn Smith to host their own jeans parties.

"I haven't really been able to find a place in Rockford that has the kind of jeans that I like so this definitely has filled the void and the price is right. You can't buy jeans for the price we're selling them for," says Smith.

Vault Denim also carries premium brands, but company rules say we can't reveal those lines.

Shoppers get to try on, pay and take home their jeans all in the same night. The phenomenon is even building friendships amongst strangers. Michelle Gallagher saw Beth's "Rocking Vault Denim" page on Facebook, loved the idea, and decided to come over and meet the "Jean Queen" for herself.

"Nobody's going to tell their friend their butt looks good if it doesn't," says Tolmie.

Starting this fall, Vault Denim will offer men's, children's and maternity jeans. And they'll soon be available online. In order to work for Vault Denim, you must pay a one-time fee of 159-dollars up front. But the company provides the inventory. If you'd like to learn more about hosting or attending a Vault Denim party, contact Beth Tolmie here..!/rockingvaultdenim

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  • by Alison Location: Washington on Aug 23, 2011 at 08:08 PM
    I am so delighted that I took the leap of faith to become a Vault Fashion Consultant. It took such a small amount of $ to get started! I am a full time student who is only employed three months out of the year and I was able to start earning an additional income. I love these jeans and so do my friends!!! Interested???
  • by LCS1 USS Freedom on Aug 10, 2011 at 02:58 PM
    Are all these at home pyramid schemes based in Utah?
    • reply
      by Ruth Cole on Aug 11, 2011 at 11:33 AM in reply to LCS1 USS Freedom
      This is NOT a "scheme"! It is a legitimate direct sales company.
      • reply
        by LCS1 USS Freedom on Aug 12, 2011 at 05:37 PM in reply to Ruth Cole
        Can you make a living only selling the product? Or do you have to add people to your downline in order to make money? If it's the latter it's a pyramid scheme. Utah has very lax laws with these MLM, which has made Utah the scam capital of the world.
  • by Carrie Location: Rockford on Aug 10, 2011 at 10:57 AM
    I still don't see how this is news. This story is basically a big commercial.
    • reply
      by Sav on Aug 12, 2011 at 10:01 AM in reply to Carrie
      Is it hurting you? No, so whats the big deal. Are you a woman? How do you not care about deal?! Ha! Plus this is an opportunity to provide jobs for people who actually want to work instead of collecting money from the goverment.
  • by Karole Location: Atlanta, Georgia on Aug 10, 2011 at 09:22 AM
    Vault Denim is the Hottest Direct Selling Business that is out. The Only business that you don't have to buy Inventory, Just have House Parties and Sell,Sell, Sell. If you Looking for a GREAT Business to join or have a Party. email me: or Check out my website: ALWAYS REMEMBER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! COVER YOUR ASSETS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
  • by Gwen Location: Louisiana on Aug 9, 2011 at 11:32 AM
    Thank You Mrs.Tolmie For Working for a Living Instead of Standing in line for A Unemployment check!!! The Jeans are Wonderful!!! So in reply to Al's Committ About Your Story in the news , Gee Al Someone might even have a Job Selling these Jeans Because of that news cast!! Hey Al if you're out of work maybe you could get the Mens Vault Jeans Sell's Going !!!
  • by Al Location: Rockford on Aug 9, 2011 at 08:52 AM
    This story on the news was remarkably like an infomercial. I can't believe there isn't actual NEWS that could have taken up the probably five full minutes out of the half hour newscast for this story. Nothing against this company or the product, but COME ON! I'm sure there are a lot of new businesses that would welcome five free minutes of advertising during prime time.
    • reply
      by Steve on Aug 9, 2011 at 09:51 AM in reply to Al
      Al with all due respect, great jeans for $48 in Rockford is worthy of the front page any day.
      • reply
        by Li'l LuLu on Aug 9, 2011 at 11:26 AM in reply to Steve
        At home ! No need to go to the Big City or even the Mall! No gas, no babysitter ! Have a party in your home and get GREAT jean by inviting yur friends? Is that correct??????
        • reply
          by Ruth Cole on Aug 11, 2011 at 11:31 AM in reply to Li'l LuLu
          That's right, Li'l LuLu! It's so much fun! You can earn discounted or even FREE jeans by hosting a party or make it a career by becoming a Vault Fashion Consultant. Check out the FAQ section on my website
    • reply
      by Jess on Aug 9, 2011 at 10:33 AM in reply to Al
      I think its nice to see something besides shootings, deaths, and crime on the news for once. Even if it is just for five minutes. At least its something different from the usual and something POSITIVE!
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